Let's build a smarter A.I. enabled baby monitor.
We started with "who are we"?
Before Cubo became Cubo our team helped to research the industry, major competitor products, and discussed Cubo's values and mission. Building a brand from the ground up is a long process and we're determined to help make Cubo the category king of baby monitor products.
1st and foremost the brand name must be meaningful, easy to pronounce, friendly, and memorable — because parents we interviewed said so, not us. Collaborating closely with the Cubo marketing team we truly focused on 'customers first' and listening to their voices.
13 brands researched
16 apps (400+ screens) reviewed
20+ videos recorded
40+ names considered
50+ logo designs
10 rounds of iteration & user survey
A lot of broken cameras & monitors
Style guides, mood boards, iconography, and copy (wording) are all ways to convey the intentions of a brand. We make sure it's a living and evolving guide that can shift and mature with the team as the Cubo Camera is brought to life.
The hard part lies in how the team perceives the brand, and how do we relay this emotion and perception to the customers as well. Careful use of color and animations is one key way to achieve this.
The portal to the monitor (mobile app).
Designing beyond just 'monitoring'
During development the team came up with the idea of not just monitoring for safety, but also helping to create lasting moments for the parents as well. By enhancing the A.I. built into Cubo cam, it will also learn to capture loving moments and events that the parents may have missed such as the baby babbling, playing, and smiling.
At first we had concerns that a lot of the baby photos captured would look too similar (since babies in cribs don't move much) and not interest the parents. However, after interviewing with a set of parents, we found the love for their little ones to be insatiable so any photo is a darling photo to the parents. This eventually became the Cubo Moments feed that our home test parents loved and were delighted by.
Collect of cards that could show up in Cubo Moments based on content.
With a product as powerful as Cubo, the key challenge was to offer a rich experience with the wide range of features, but also to not distract & take away from the core monitoring experience. 1 thing that was invaluable to the entire product design process was the Facebook group of Cubo-supporting parents that the marketing team had created. We were able to get immediate and honest feedbacks from parents whenever necessary and it really streamlined the feedback loop we needed.
With the powerful feedback loop via the Facebook group and our own networks, we were able to strike a balance with the design in being extremely friendly to novice users, being educational and introducing what Cubo has to offer, while still keeping it flexible enough for power users' needs. We were so integrated with the team throughout we were also able to tweak and suggest new features where necessary, touching every aspect of the product down to the support tools.
1st time setup design
On-boarding tutorials & tips
Defining ux patterns
Feature, animations, & design specs
Content, copy writing, translation
Usability testing and research
Feedback from 150+ home tests & 8000+ surveys
The Cubo team helped ran home tests with 150+ parents to validate our assumptions, designs, and revisions.
Delivering it to potential customers
The online presence
After 7 months of intense product development and testing it was time to prepare for launch on ZecZec, one of the biggest crowdfunding platforms in Taiwan.
Cubo worked with a crowdfunding specialist agency to help create the campaign landing page. The product website and the style guide we had designed made the collaboration between multiple parties across different time zones less challenging than it would have been. Together we delivered an extremely successful crowd -funded campaign over 30 days (over 1000% of the original goal).
What made this unique
It's not often you get to be part of a new exciting product since Day 1 like we got to be with Cubo since the day the idea was conceived. It's been phenomenal working along side the world-class team hatching the idea, grow and improve, all the way through product launch.
When we design an experience, we look beyond just the mobile app. All touch points with the users such as Facebook ads, checkout process, packaging, and support are all part of the experience we care deeply about. Now that the bird has left the nest, we congratulate Cubo on the successful launch and even greater success in the future.
BRAND // USER EXPERIENCE // MOBILE APP // PRODUCT WEBSITE // PROTOTYPE // USER RESEARCH // LOCALIZATION // CONTENT STRATEGY // PACKAGING